Amazon Ready to Launch Prime Wardrobe
First announced in June 2017 and scheduled to launch soon after, the Amazon Prime Wardrobe was an invite-only service where users could try on their clothes before actually buying them.
While Amazon insists that the service still remains an invite-only beta, tweets like those from the Amazon account and from those who were part of the project claim otherwise.
The e-commerce giant initially denied any changes regarding the Prime Wardrobe service, but when stressed on a staffer’s tweet about the project going in full swing, a spokesperson for the e-commerce giant said that the service has been simply extended to more Prime customers. He further added that the service offers a wide range of selection of brands for men, women, kids and babies.
Tweets from Prime members also reflect that they’ve already been let in. However, Amazon denied revealing as to how many people were testing the apparel right now and how many more customers or members have been added to their expanded list.
The way the new service works is also typical to similar offers by its rivals including Trunk Club, Stitch Fix and Wantable, among others. All the users need to do is select 3 or more clothing items, try them at home for seven days, keep what you like and return what you don’t through the prepaid label that is included in the box. Customers enjoy free delivery and returns. Why would anyone want to go to a physical store for buying apparel?
With all those tweets doing rounds, Amazon might as well push the service immediately as its rivals have already launched new subscription platforms for their customers. The Prime Wardrobe will give more edge to Amazon’s online apparel market and will also further subscriptions for the new service.
One of the major setbacks in shopping online for apparel is that it is hard to tell how the clothing might fit and whether it looks as good as it really looks on the screen don by professional models. The new service is expected to solve this biggest challenge.