Artland Closes $1Million in Seed Funding

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Artland, the Danish start-up app that aims to connect collectors and galleries from around the world, has closed $1 million in seed funding.

The social art marketplace app further hopes to attract new comers in the field of art who want to buy art but do not know how to go about it.

The start-up has actually collected some funds earlier but the founders said that it was rather a family, friends and fools round and that this seeding fund is official.

Investors for Artland include Shaka Loveless (songwriter & musician), Andreas Helgstrand (Olympic champion), Mikkel Hansen (professional handball player), and founders of Airhelp Nicolas Michaelsen and Poul Oddershede.

The start-up was founded in 2016 and the new funding will further accelerate its growth with more focus on refining, adding further resources and for scaling operations to target more galleries and collectors of art.

Currently, the app has more than 18,000 registered users and has more than 75 gallery partners from across the world. It is available on Android and iOS.

Its business model depends on collecting a fee from the galleries and, in exchange, Artland offers the galleries a channel to reach prospective buyers of art. In that, Artland’s mail role will be seen as creating a firm art-buying community.

At present, the app names Rolando Jimenez, Victor Benady and Charles Riva among its collectors and the gallery partners include Lyles & King and Seventeen Nils Stærk.